As a homeowner, you probably remember the process of buying your home. You put all of that time and effort into finding just the right place to begin your new chapter. If you’re like me, on top of making sure that you would like living there, you probably were at least somewhat concerned that your purchase was a smart financial choice. Likely, a lot of time and preparation went into this. You scoured over hundreds of pictures of homes and picked out your favorites. You checked out crime rates, school districts and if it was in a good location for you. Now that the time has come to sell, it’s important to finish well. I know that your mind is most likely on the new adventures to come; but as you spent so much time, energy (and not to mention money) on your home, it’s important to get the most that you can for your it. The faster your home sells, the easier this becomes. While this can be both an exciting and stressful experience, professional home staging can help you sell your home quickly for top dollar.
Staging your home for sale is a noteworthy step in the selling process. Staging can give you the extra edge you need to get your home sold fast; without simply resorting to lowering the asking price. Home staging is the process of preparing a home for sale, and decorating it in a way that appeals to the most potential buyers; with the goal being a quick sale for top dollar. Across America, home staging is an effective tool that sellers can use to get the most they can out of the sale of their home. Home staging can help you avoid potential costly addendum requests, lag time on the market resulting in carrying costs and price reductions, as well as help buyers get a more turn key home that they enjoy and are willing to pay for.
It is very clear that homes sell more rapidly staged, than their un-staged counterparts. And that’s not just in places like LA. I’m talking about right here in Oregon. According to Investopedia.com’s article “Is professional home staging really worth the cost”. In Oregon, homes that are staged before listing sell seven times faster than homes that are not staged. That’s even faster than in California, where homes that are staged before listing sell only five times faster. With the NAR reporting that over 90% of home buyers start their search online,you can see why staging before you take pictures is the way to go. If however you didn’t get to stage your home before listing, you can still get in on the action. Investopedia.com states that according to RESA and it’s Consumer’s Guide to Real Estate Staging, “Homes that had not been staged before listing sat on the market an average 143 days. Once these homes were staged, they sold in 40 days. Homes that were staged pre-listing averaged 23 days on the market.” So while you definitely gain the most benefit from having your home staged before you even list it, the saying “better late than never” still applies.
Whether you’re just starting to think about selling,or your home has been sitting on the market longer than you’d like; please stage your home for sale. At it’s core, home staging is a form of marketing. Consider that – for many of us – our home is our greatest financial investment. When it’s time to sell, marketing it to the best of our abilities just makes good sense.
What exactly is home staging you may ask?
Home staging is the art of creating a space that appeals to the most buyers at the time of sale. It’s different from interior decorating because the goal and audience is unique.The way I approach home staging is a lot like fashion merchandising. At this point your house is no longer your home; but rather a very large, expensive product that you’re selling.
First and foremost, you need the product to be “shoppable”. Have you ever gone into a store with amazing clothes, but the the display tables are not neatly folded and you can’t seem to find your size easily because nothing is organized? Perhaps the store was just too full and has loud over-stimulating music and scents, so you needed to leave before you had a chance to find what you were looking for.
Now let’s say the store you are shopping in is neat and organized and the clothes are not only displayed beautifully, but the mannequin displays show you exactly how the outfit is put together, along with accessories. You don’t need to put the time and energy into figuring out how to put together the outfit, since they’ve already done it for you. You can now make a much more confident purchase because you have a better idea of what it would look like if you were wearing it. Home staging is very similar to this.
The first step to staging a home is to make the home shoppable. The home needs to be uncluttered, clean and have a traffic pattern with a good flow. Each room needs to be clearly defined, even in a open floor plan. The colors should ideally be neutral, but modern if possible.
This allows a potential buyer to feel comfortable enough in the home to stay and look around with thoughtful consideration.
Generally, a lot of time and effort will need to go into this step. You will need someone who can do a full walkthrough observing with an unbiased eye, who’s also not afraid to tell you the truth if it will help you. This person should have an eye for detail, and know what to be looking for. They can help you get a plan started for this home staging project. If you choose to hire a home stager, such as myself, this is what will happen during a consultation.
I personally do a detailed walkthrough and create a written game plan for you to follow, if you so choose. This is one of my favorite parts of the process. This is when we get to picture the home in its most “shoppable” state, and see the possibilities of it’s full potential.
Now that you’ve got your home decluttered, organized, clean and beautiful from the outside in, we get to the really fun part. This is where we “dress the mannequin” so to speak. If necessary, we show the buyer what they can do with the place with furniture and home decor. This can entail anything from rearranging your current furniture to bringing in something entirely new.
For those of us who enjoy fashion, we try to wear clothes that are in our current size and we dress for our unique body shape, right? In the same way, we make sure that the furniture is the proper size for the room that it’s currently in, and that it highlights the home’s best features and downplays any less favorable ones.
After checking that everything fits correctly, we inspect our outfit to see if anything needs to be updated. We check to see if anything is no longer in good condition, or even if it has gone out of style. This applies to the home as well.
We then look at our accessories to see if they go well together, are in season, are in good condition, and are current. We do the same with the light fixtures, hardware, appliances and home decor.
With home staging, we are going for a classic look that is timeless, yet modern. The goal is to get to that perfectly balanced place of amazing yet comfortable for your particular home. This is because we are trying to appeal to the broadest range of potential buyers. We want those who walk into the home to feel as though they they can move in right away; resulting in a quick sale for top dollar.
Is Professional Home Staging Worth The Cost? | Investopedia:
Owner/Professional Home Stager
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